Have purpose. Have process.
When you allow purpose and process to guide you, inspiration happens.
Find the truth that will resonate with your audience. It may seem utterly obvious once you’ve found it.
How will you achieve what you want to do? That’s your strategy. What will you do? Those are your tactics.
We like to think of this as the way you look. It’s what you believe and say, and how you dress your brand.
Your tactics comprise your content. What kind of content should you produce? It depends on your strategies.
Media is the stage upon which your message gets played. It’s crucial to know who’s in the audience.
What’s working and what’s not? Over time, we review what the data is saying and adjust tactics as needed.