A good video explainer will eschew obfuscation.

Crystal Creek For months, our client used a rolled-up piece of paper to explain technology to farmers in face-to-face meetings – and over the phone. We suggested an explainer video could do the explaining for them, to anyone anytime anywhere. Ultimately, we created two videos using motion graphics to go where cameras and tripods can’t. Feedback from farmers – and results – came quickly. “We immediately landed a large account because of it,” says Dr. Ryan Leiterman at Crystal Creek. “The videos...