Here’s one way to amplify a pain point.

Stewart-Peterson helps dairy and grain farmers decide when and how to sell their production – milk and crops – in an environment of constantly fluctuating market prices. They had helped farmers for 30 years and knew they had the chops to start helping commercial buyers of commodities manage price risk in the same crazy price environment. We brought in an expert with food industry connections for primary research and then executed on those findings with a print campaign to begin...