Brand refresh and guidance

LIVING AS A LEADER If you’ve ever picked up a well-designed brochure from a brand you like, you know how inviting each turn of the page can be. It’s not just photography and words at work. There’s something about the way paper feels. Not to mention the feeling that you know the brand. It’s familiar. That’s important because studies show people are attracted to what’s familiar. Living As A Leader asked us to refresh its look. We developed a brand standards guide...