How to introduce a new product

Cargill Research. A great client relationship. Messages segmented to appeal to individual personalities. And 20-plus years of experience marketing to farmers. That’s where we started on this project. We ended with greater awareness and top honors in the new product introduction category at the National Best of NAMA. ...

A message for those who presume sailing lessons are expensive.

Milwaukee Community Sailing Center Who wouldn’t presume sailing is for the 1 percent? Search sailing gear and you’ll see headlines like, “The classic sailing brands every yacht owner should know.” We needed to make sure readers believed they could take sailing lessons no matter their socioeconomic status. This award-winning ad accomplished that goal....

Which parent should have the big talk with their teen?

Make A Difference Wisconsin (SecureFutures) It seemed a logical question to ask: Which parent is going to have the big talk with their teen? Making wise money-related choices early in life really is a big deal, and that’s why SecureFutures teaches financial literacy....

Dairyland Seed

A little humor can make a boring chart interesting.

A global supply chain business, Mainfreight offers sophisticated methods for moving freight. So do numerous other companies. Our challenge was to create a series of posters and cards that would help Mainfreight stand out in the minds of buyers. All of Mainfreight’s competitors offer to ship anywhere in the world. Mainfreight promises it in a memorable way....

divorce financial solutions

Designing a website that instantly improves brand perceptions.

Divorce Financial Solutions People in divorce looking to make well-informed decisions about their financial futures turn to companies with reputations for helping them make smart decisions. Divorce Financial Solutions (DFS) needed its website to match its level of expertise. It also needed to automate functions, and sell industry tools and seminars. Noggin overhauled the site and built the DFS Store. “The overall development process for our site went quickly and smoothly,” says Grant Zielinski, who helped found DFS. “Noggin delivered a very...