A global supply chain business, Mainfreight offers sophisticated methods for moving freight. So do numerous other companies. Our challenge was to create a series of posters and cards that would help Mainfreight stand out in the minds of buyers. All of Mainfreight’s competitors offer to ship anywhere in the world. Mainfreight promises it in a memorable way....
Stewart-Peterson helps dairy and grain farmers decide when and how to sell their production – milk and crops – in an environment of constantly fluctuating market prices. They had helped farmers for 30 years and knew they had the chops to start helping commercial buyers of commodities manage price risk in the same crazy price environment. We brought in an expert with food industry connections for primary research and then executed on those findings with a print campaign to begin...
Crystal Creek For months, our client used a rolled-up piece of paper to explain technology to farmers in face-to-face meetings – and over the phone. We suggested an explainer video could do the explaining for them, to anyone anytime anywhere. Ultimately, we created two videos using motion graphics to go where cameras and tripods can’t. Feedback from farmers – and results – came quickly. “We immediately landed a large account because of it,” says Dr. Ryan Leiterman at Crystal Creek. “The videos...
LIVING AS A LEADER If you’ve ever picked up a well-designed brochure from a brand you like, you know how inviting each turn of the page can be. It’s not just photography and words at work. There’s something about the way paper feels. Not to mention the feeling that you know the brand. It’s familiar. That’s important because studies show people are attracted to what’s familiar. Living As A Leader asked us to refresh its look. We developed a brand standards guide...
Every parent should make sure their teens are financially literate. Otherwise, somebody’s going to pay a price. Financial literacy isn’t always among the many things parents teach their kids. After this ad ran, the president and CEO of SecureFutures, Brenda Campbell, gave this feedback. “People told us that they donated to our organization and volunteered their time specifically because they saw this ad.”...
